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RAPP UK
RAPP UK

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Published in RAPP UP

·Oct 12, 2022

How companies can close the ‘Brand Inclusion Gap’ and embrace DE&I

Respect, Radical transparency, Responsibility, Resourcefulness, Reliability… RAPP’s Chris Freeland on inclusivity According to the new British Social Attitudes report released last week, despite the current culture wars raging on our shores, the majority of the UK public now have liberal and inclusive views on racial equality, sexual identity, gender equality…

Our Thinking

3 min read

How companies can close the ‘Brand Inclusion Gap’ and embrace DE&I
How companies can close the ‘Brand Inclusion Gap’ and embrace DE&I
Our Thinking

3 min read


Published in RAPP UP

·Oct 6, 2022

How New Developments in Applied AI Can Be Used More Widely in Business

AI times are a-changing… This video from 1992 is an advert for the then cutting edge of tech, Microsoft Excel. Today, it’s ubiquitous and used daily across the globe. One day we’ll feel the same about AI. AI is entering a new era. Increasingly, its accessibility, capabilities and versatility are integrating it seamlessly…

Our Thinking

4 min read

How New Developments in Applied AI Can Be Used More Widely in Business
How New Developments in Applied AI Can Be Used More Widely in Business
Our Thinking

4 min read


Published in RAPP UP

·Oct 6, 2022

Funny old game: how to use Behavioural Economics more effectively

I should start this by outing myself as a Behavioural Economist in theory but rarely in practise and while I still (albeit infrequently) reference my Economics degree and my MSc in Behavioural Economics, my Stata login has long expired. All this to say, that I — like a lot of…

Our Thinking

4 min read

Funny old game: how to use Behavioural Economics more effectively
Funny old game: how to use Behavioural Economics more effectively
Our Thinking

4 min read


Published in RAPP UP

·Aug 5, 2022

Want to make a connection? Go for a spin

It started off as a way to make ends meet in between agency gigs, but then became a great way to meet people, some of whom proved very useful allies when it came to nailing down advertising work. Coaching spin classes was a way to pay my rent as I…

Our Thinking

3 min read

Want to make a connection? Go for a spin
Want to make a connection? Go for a spin
Our Thinking

3 min read


Published in RAPP UP

·Aug 3, 2022

The benefits of hiring a neurodivergent tech workforce

WE ASKED A RANGE OF EMPLOYERS, CONSULTANCIES AND NEURODIVERSE INDIVIDUALS ABOUT THE UNIQUE ADVANTAGES OF NEURODIVERSE EMPLOYEES AND HOW LEADERSHIP CAN SUPPORT THEM IN PLAYING TO THEIR STRENGTHS. Neurodivergent people often see the world differently, offering different perceptions that fuel creative ideas. Perfect for the tech industry. Neurodiversity is a term that is associated with a range of conditions, such as Attention Deficit Hyperactivity Disorder (ADHD), Dyslexia, Dyspraxia, and Tourette’s Syndrome — to name just a few.

Our Thinking

11 min read

The benefits of hiring a neurodivergent tech workforce
The benefits of hiring a neurodivergent tech workforce
Our Thinking

11 min read


Published in RAPP UP

·Jul 29, 2022

The TikTok generation: build brand loyalty by offering creators freedom

As audiences and platforms change, so do the best ways to reach them. Jonathan Lemze, head of social strategy at RAPP, digs into what generation Z wants from content — and what that means for brands competing for a share of their attention. TikTok has cemented itself as one of…

Our Thinking

3 min read

The TikTok generation: build brand loyalty by offering creators freedom
The TikTok generation: build brand loyalty by offering creators freedom
Our Thinking

3 min read


Published in RAPP UP

·Jul 22, 2022

‘Livestream shopping hasn’t really gained momentum in the West’

Livestream commerce has taken China by storm over the past five years, delivering billions of dollars’ worth of sales and turning livestream shopping anchors into mega stars. A potential goldmine for brands looking to make millions in minutes, livestream commerce is a mix of infotainment, variety show and social media…

Livestream

5 min read

‘Livestream shopping hasn’t really gained momentum in the West’
‘Livestream shopping hasn’t really gained momentum in the West’
Livestream

5 min read


Published in RAPP UP

·Jul 11, 2022

The non-binary community inspires me to push for a better future

Code Worldwide’s Hannah Roland on how we can unlearn patriarchal values and protect trans people As I progress in my career, I am becoming increasingly aware of how much representation plays a role in how we feel about ourselves and consequently how well we are able to do our job…

Non Binary Identity

4 min read

The non-binary community inspires me to push for a better future
The non-binary community inspires me to push for a better future
Non Binary Identity

4 min read


Published in RAPP UP

·Jul 7, 2022

Why my post-Cannes pledge is focusing on psychological safety at work

Gabrielle Ludzker shares learnings from Cannes around psychological safety at work and heightened creativity “Teams will only deliver great work if psychological safety exists in your organisation.” This sentence, out of all the many amazing things I heard at Cannes, kept coming back into my tired and fuzzy brain on…

Our Thinking

4 min read

Why my post-Cannes pledge is focusing on psychological safety at work
Why my post-Cannes pledge is focusing on psychological safety at work
Our Thinking

4 min read


Published in RAPP UP

·Jul 7, 2022

Hopes for Cannes 2023

Al Mackie, CCO at RAPP UK, reflects on this year’s Cannes Lions and says what he’d like to see next year… namely, a more diverse and accessible festival — I’m not a huge fan of rosé but I was looking forward to the brilliant cocktail of feelings that the Cannes Lions Festival of Creativity offers. The perfect mix of inspiration, I wish I’d done that and a dash of jealousy. …

Our Thinking

4 min read

Hopes for Cannes 2023
Hopes for Cannes 2023
Our Thinking

4 min read

RAPP UK

RAPP UK

28 Followers

Learn more at https://www.rapp.com/locations/london/

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