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The pandemic has without doubt been traumatic, but it has had a huge impact on what kind of change we see as possible and how we envision it happening, and in particular has shifted the global view on climate change. Its prevention now seems somehow more do-able — people are galvanising their efforts to embrace brands that are transparent and engaging in their efforts to use more sustainable materials and production methods. They are proactively reducing their carbon footprint and cutting out wasteful materials like single-use plastics.

We’re crossing a threshold from one world into the next, and the next…


‘Sustainability’ is a term that’s thrown around so loosely these days it’s in danger of becoming meaningless. Retailers have promised to decarbonize over the next few decades, but their actual commitments in 2021 are vague and the industry’s carbon footprint remains staggeringly high. For example, Amazon’s prioritization of faster shipping for customers in 2020 meant they rejected greener shipping options for fear of alienating customers.

No wonder consumers are sceptical about retailers honoring their promises of a sustainable future. But imagine if they switched their entire deliver fleet to electric vehicles!

Aside from a few superstars like The Body Shop…


We were days away from one of the most important chemistry meetings of the year when we went into lockdown. We had to pivot from a beautifully orchestrated “physical show” to a remote presentation in 24 hours.

None of us had ever used Microsoft Teams, but we attacked that task with creativity and clarity. Partly due to the novelty of the situation, and partly because of the brilliant way we Brits culturally attack a crisis: Keep calm and carry on.

And we nailed it. Primarily because we categorically gave up on anything we would normally have done. We ditched PowerPoint…


With the gradual emergence from the shackles of lockdown, UK shoppers are back on the high street. Though Brits are predicted to have spent over £4 billion in the first week of non-essential retail opening, the future of brick-and-mortar retail is not rosy — far from it.

ASOS’s recent £330 million buyout of Topshop, copied by other flagging retailers like TM Lewin and Cath Kidston, threatens to mark the end of an era — an era that celebrated the leisurely pursuit of shopping. Yet whilst the trajectory of the high street appears bleak, there remains a strong case for brick-and-mortar…


What’s the future of loyalty? How we answer the question depends on a number of factors. Where are we starting from? How far into the future are we looking? What effort are you prepared to go to? What do you mean by loyalty?

Everyone has a different context, so everyone gets a different response. Imagine that — an individually tailored response to your exact needs in the moment…

Why you should be asking what the future of loyalty is for your brand

Economists largely agree that we’re heading into a post-COVID “K-shaped” economy. Some businesses will be on a steep upwards trajectory, others a slippery downward slope. …


Allison Gilbert, Culture & Communications Manager at RAPP UK highlights the proactive steps businesses can take to safeguard women against male violence.

Our industry has been scarred by the kidnapping and murder of Sarah Everard. As an advertising executive, she was one of our own.

Businesses, brands and employers are sitting up and asking themselves what their role is in ending violence against women. The answer is that there is much to be done.

According to a recent survey by UN Women UK, 86% of women in Britain have reported experiencing sexual harassment in public, though I would argue that…


One side effect of remote working has been lost moments of play. Without playtime, are we worse at our jobs?

Hands up if working from home has felt a bit like living at work this year?

The events of 2020 didn’t just disrupt where we work, it disrupted our entire personal ecosystems. Depending on your individual situation (office space? Kids at home?) and even your personality (introverts have fared better than extroverts), you may have adjusted better or worse to the world we now seem to be living in at least semi-permanently.

But it’s not as simple as just switching to Teams meetings and Mural whiteboards and getting on with it. Ecosystems are delicate and complex and there are some…


It felt like power structures had shifted when retail investors organised themselves on Reddit to collectively buy GameStop shares, forcing the share price to rocket and hedge funds with big bets against the stock to bail out with huge losses. Then, of course, the price plummeted back down to earth.

It seemed inevitable that blood would be spilt on both sides, but whether you think the hedge funds had the last laugh or the retail investors had the first, the bigger, more important, point is that there has been an awakening in the retail investor community. An awakening to the…


What a year. Like pretty much everyone on the planet, March 2020 turned our lives upside down. At Rapp, not only did we have to navigate the impact of Covid-19 on our business, our clients and our people, but we were also going through a merger which saw Proximity become part of Rapp.

Anyone who has been through the M&A process will tell you that even in normal circumstances the year would have been challenging. But then we had the added uncertainty and the start of 12 months of living hand to mouth. …


Where we don’t hear kind words or see kind actions, we need to respond with kindness.

Kindness is my superpower and it very much defines who I am. It is not about being nice and it is not a ‘nice to have’. It is an inner strength which helps me deal with everyday life and keeps me balanced. At work I use kindness to be a leader and to collaborate across the agency to deliver the best possible work. I am not alone in my thinking and we all need to think how we can make kindness our superpower.

The past year has taught us a lot about kindness and the sacrifices people will make to…

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