AI times are a-changing… This video from 1992 is an advert for the then cutting edge of tech, Microsoft Excel. Today, it’s ubiquitous and used daily across the globe. One day we’ll feel the same about AI. AI is entering a new era. Increasingly, its accessibility, capabilities and versatility are integrating it seamlessly…

I should start this by outing myself as a Behavioural Economist in theory but rarely in practise and while I still (albeit infrequently) reference my Economics degree and my MSc in Behavioural Economics, my Stata login has long expired. All this to say, that I — like a lot of…

It started off as a way to make ends meet in between agency gigs, but then became a great way to meet people, some of whom proved very useful allies when it came to nailing down advertising work. Coaching spin classes was a way to pay my rent as I…

WE ASKED A RANGE OF EMPLOYERS, CONSULTANCIES AND NEURODIVERSE INDIVIDUALS ABOUT THE UNIQUE ADVANTAGES OF NEURODIVERSE EMPLOYEES AND HOW LEADERSHIP CAN SUPPORT THEM IN PLAYING TO THEIR STRENGTHS. Neurodivergent people often see the world differently, offering different perceptions that fuel creative ideas. Perfect for the tech industry. Neurodiversity is a term that is associated with a range of conditions, such as Attention Deficit Hyperactivity Disorder (ADHD), Dyslexia, Dyspraxia, and Tourette’s Syndrome — to name just a few.

As audiences and platforms change, so do the best ways to reach them. Jonathan Lemze, head of social strategy at RAPP, digs into what generation Z wants from content — and what that means for brands competing for a share of their attention. TikTok has cemented itself as one of…

Livestream commerce has taken China by storm over the past five years, delivering billions of dollars’ worth of sales and turning livestream shopping anchors into mega stars. A potential goldmine for brands looking to make millions in minutes, livestream commerce is a mix of infotainment, variety show and social media…

Code Worldwide’s Hannah Roland on how we can unlearn patriarchal values and protect trans people As I progress in my career, I am becoming increasingly aware of how much representation plays a role in how we feel about ourselves and consequently how well we are able to do our job…

Gabrielle Ludzker shares learnings from Cannes around psychological safety at work and heightened creativity “Teams will only deliver great work if psychological safety exists in your organisation.” This sentence, out of all the many amazing things I heard at Cannes, kept coming back into my tired and fuzzy brain on…

Al Mackie, CCO at RAPP UK, reflects on this year’s Cannes Lions and says what he’d like to see next year… namely, a more diverse and accessible festival — I’m not a huge fan of rosé but I was looking forward to the brilliant cocktail of feelings that the Cannes Lions Festival of Creativity offers. The perfect mix of inspiration, I wish I’d done that and a dash of jealousy. …